Coca-Cola prioritises core brands and focuses on digital strategy in China

09.08.2022

Beverage major Coca-Cola Company's business in the Chinese market improved in June as it focused on core branded products and reallocated resources to digital engagements as consumers switched to at-home consumption.

The company's second-quarter 2022 fiscal results show its global revenue went up 12 percent year-on-year to $11.33 billion,exceeding market expectations....